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Timing the Market

Timing the Market

September 05, 2023

Timing the Market

Why is it that many investors feel the urge to time the stock market? Since 1950, stocks have been in a bull market 83% of the time – despite all the crises and corrections.1 You would think investors would be happy with that kind of result. But that isn’t the case. Investors spend a lot of time and energy attempting to avoid losses, which ironically, leads to lower long-term performance.

The Cost of Timing the Market

Morningstar recently released their annual Mind the Gap report, which compares investor performance with the underlying investments. They found that over the last 10 years investors underperformed the very funds they were invested in by an average of 1.7% per year.2 This finding is not unique as it confirms what Vanguard also found.3

This underperformance is largely attributed to the timing of purchases and sales of securities. Investors are influenced to buy after things go up (chasing what is hot) and sell after experiencing losses as investors attempt to “get to safety.” But with a market that is historically positive most of the time, why do we feel the urge to try to time it?


Thank Your Brain

Our desire to avoid all losses, even losses that may be temporary, is driven by the way we are hardwired. Our brains are sensitive to financial loss because they are viewed as a threat. They threaten our comfort and potentially our livelihood. And what does the brain do with a threat? It seeks to avoid and eliminate it. Therefore, the urge to time the market is completely normal and natural. But that doesn’t mean it is beneficial.

Investors may wish to exert greater control over these urges so they can make better investment decisions. I think that is a wonderful endeavor, but it is difficult! You need almost superhuman willpower to overcome these innate urges. I have identified two ways that make it easier to control the urges to time the market:


  1. Don’t watch the markets. If you don’t look, the urges lose their power.


  1. Talk with me – that is what I am here for. Timely perspectives can help investors remain grounded and ensure decisions are in line with their plan.


The Advisors and Staff at Guided Professional Solutions, LLC 

Written by Jay Mooreland and not the presenting representative or the representative's broker/dealer First Allied Securities and should not be construed as investment advice. Jay Mooreland is not affiliated with the named representative, Guided Professional Solutions LLC, or First Allied Securities.


  1. Callie Cox, eToro, tweeted data on June 12, 2023 found at
  2. Morningstar, Mind the Gap, July 31, 2023
  3. Vanguard, Advisor’s Alpha, July 2022